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The effects of educational media on children’s language development: A case study

Malini Ganapathy, Amareena Jayabalam


The descriptive  research examines the effects of educational media on children’s language development . It aims to answer the following questions; a) To what extend does the educational media influences the children’s language development? b)  Do parents interact with their children during co-viewing ? Since many of the children in this era are exposed to educational media programs/apps/ games at a very young age, it is important for the researcher to find out the extend educational media influences children’s language development and  do parents co-view and interact with the children.  Five parents with children from age one year of age to pre-school were interviewed face to face. The research is carried out at Seberang Perai Urban Area targeting parents who send their children to middle income kindergartens. Face to face interviews were carried out to find out to what extend educational media  influences on children’s language development and to find out whether parents co-view and interact with their children. Upon completion of the data collection , the results will be used to determine the positive and negative part of educational media on children’s language development and how parents co-view and interactions can  benefit them.


Children; Educational media; media; language development

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